Maxis inspires gratitude with ‘Syukur Bersama’ Raya campaign, blending heartfelt storytelling with digital innovation

This Hari Raya, Maxis launches its ‘Syukur Bersama’ campaign, encouraging Malaysians to share blessings and nurture heartfelt connections. The initiative features a festive brand film, an enhanced AI tool for personalised greetings, and a continued collaboration with Malaysian design house Loka Made.

A Brand Film on the True Meaning of Rezeki:

Set against the backdrop of a bustling bazaar, the film follows a trader who discovers that 'rezeki' transcends material or monetary gain. It often reveals itself in countless forms—big and small. The story captures the true spirit of the season, showing how gratitude is deepest when these blessings are shared with others.

Fusing AI with a Pantun Twist: Maxis reintroduces its AI tool that turns photos into personalised 3D Hari Raya greetings inspired by Loka Made’s artistic designs. The tool has also been enhanced to generate a classic pantun, reviving the poetic tradition for the digital age and allowing users to share heartfelt festive messages.

By blending technology with homegrown artistry, the collaboration celebrates how AI can help bring fun, shareable, and uniquely Malaysian designs to more people. The experience is available on the Maxis App and the Maxis website.

Sustainable Sampul Raya & Digital Stickers: The collaboration also includes a limited-edition 'sampul raya' collection made from sustainable materials, available with any transaction at Maxis stores. The designs feature small characters connecting amidst festive Raya motifs, symbolising communal joy and shared blessings.

Hari Raya WhatsApp stickers in GIF format are also available exclusively for Maxis customers via the Maxis in-app AI assistant.

This Aidilfitri, Maxis invites all Malaysians to embrace the festive season by strengthening the meaningful connections that bind us, one shared blessing at a time.