Cultivating digital growth and community spirit: Maxis and Kelantan entrepreneurs mark a meaningful Ramadan
Demonstrating the power of inclusive growth, Maxis recently hosted a community event in Kelantan to celebrate both entrepreneurial success and festive giving. The occasion marked the graduation of 44 local business owners from the Maxis eKelas Usahawan Accelerator Programme, an upskilling initiative that saw these entrepreneurs boost their average revenue by 24% in only three months.
To create a full circle of social impact, Maxis partnered with these graduates during a festive charity Iftar to give back to the local community, benefiting 280 members of Persatuan Orang Pekak Kelantan (POPK), Persatuan Insan Istimewa Kelantan (INSANI), Persatuan Orang Cacat Penglihatan Islam Malaysia Cawangan Kelantan (PERTIS), Rumah Kebajikan Anak Yatim Dan Dhuafa' Kelantan and other local charitable groups.
"This initiative demonstrates our commitment to uplifting entrepreneurs on their growth journey. By ensuring the benefits of that success reach underserved groups, we are able to build a foundation for a self-sustaining local community. It is a truly meaningful occasion to celebrate these graduates’ achievements alongside our Ramadan community outreach," - Azizul bin Abdul Rahman, Chief Corporate Affairs Officer of Maxis
Driving digital growth
The eKelas Usahawan Accelerator Programme's second cohort comprised 44 Kelantan-based entrepreneurs, who were upskilled with AI tools and digital marketing strategies. Held from November 2025 to February 2026, the programme was organised in collaboration with Kelab Usahawan Wanita Kelantan (KUWAK), Kementerian Pembangunan Usahawan dan Koperasi (KUSKOP) and Perbadanan Hal Ehwal Bekas Angkatan Tentera (PERHEBAT).
Through practical training and coaching sessions, participants were equipped with the skills to scale their businesses in the digital economy. Many of the participants recorded tangible growth in both revenue and social media following after applying digital marketing strategies from the programme.
Among the notable success stories was Mohd Hafiz Rasman, an army veteran running a souvenir business, who grew his monthly revenue by 72%. Nik Mas Roslina Jaffar, a dessert catering entrepreneur, saw a 57% revenue increase, while Mek Dah Abdullah, an online ice cream seller, grew her social media following by 63%.
Giving back to the community
As part of Maxis' festive community outreach, the occasion brought together beneficiaries for an evening of giving. Maxis and the eKelas Usahawan graduates partnered to distribute special Raya goodies to 100 members of POPK, INSANI, PERTIS and other local charitable groups in attendance. The goodies were prepared by the graduates themselves, allowing the entrepreneurs to give back to their community and bring their journey full circle.
Additionally, Maxis donated three laptops and festive packs comprising food items to Rumah Kebajikan Anak Yatim Dan Dhuafa' Kelantan, which supports 180 children across several orphanages under its care.
About Maxis eKelas Usahawan
Maxis eKelas Usahawan is a digital upskilling programme designed to empower Malaysian entrepreneurs, particularly those from the B40 segment, with the digital tools and skills needed to grow their businesses online.
As part of this initiative, the eKelas Usahawan Accelerator is a specialised three-month programme providing intensive training on digital marketing, social media strategy, and online revenue generation. Its first cohort saw 60 entrepreneurs from the Central region graduate in April 2025, with upcoming cohorts to include entrepreneurs in East Malaysia.
