Free food, exciting rewards and good vibes await at Hotlink’s Geng Bijak Berbajet Fest
Hotlink is bringing its promise of the biggest value to life through its first-ever Geng Bijak Berbajet (GBB) Fest. Designed to reward customers with free food, exclusive perks, and memorable experiences, the festival is the ultimate on-ground celebration of smart spending.
Next stop: Pasar Seni, Kuala Lumpur
From 30 October to 1 November 2026, the GBB Fest will take over Jalan Benteng, Pasar Seni Kuala Lumpur from 10:00am to 11:00pm. The three-day event will give visitors a chance to experience the true Geng Bijak Berbajet spirit, including great food, entertainment, and interactive activities, all centred on getting maximum value from every ringgit.
Visitors can explore a curated food street featuring around 20 local favourites, involving highly sought-after viral vendors. The festival will also feature live entertainment supported by local buskers and DJs such as The Alif, Langkasuka and MAGIS, alongside fun games at the Hotlink booth. Visitors who take part in the booth activities will also stand a chance to win exclusive merchandise and blind boxes.
For the full list of food vendors, please visit: https://www.hotlink.com.my/en/campaigns/gbb-fest/
How Hotlink customers can claim free food
Hotlink customers can claim their free meals via the Hotlink app, in just a few simple steps:
- Open the Hotlink app, tap on Rewards and select the GBB Fest tab.
- Redeem your free GBB Fest food vouchers.
- Head to the Hotlink booth at GBB Fest, select vendor of choice and receive the physical voucher.
- Present the voucher at the vendor's stall to enjoy your free food!
Vouchers and redemption items are available on a first-come, first-served basis while stocks last.
Building on the massive success of GBB Fest Kedah
The KL edition follows an enthusiastic turnout at GBB Fest Kedah, held at Amanjaya Mall, Sungai Petani, which welcomed over 6,400 attendees. A total of 3,200 free food vouchers were redeemed as festivalgoers tucked into free meals and joined in the on-ground activities.
Final stop: Angsana Mall, Johor Bahru
The festival doesn’t end in KL! The GBB Fest will head south for its final stop at Angsana Mall, Johor Bahru, from 28 to 29 November 2026. Southern fans can look forward to the same exciting blend of free food, local performances, and Hotlink rewards to wrap up the festival tour on a high note.
