Hotlink and Hausboom limited-edition ‘talking cans’ deliver big rewards every Sunday
- Hotlink and Hausboom have launched four limited-edition can drinks featuring the Hotlink Geng Bijak Berbajet personas.
- A QR code on each can allows customers to easily sign up for a Hotlink Prepaid eSIM and access Menang Ahad rewards to win prizes every Sunday.
- Total prizes include 1,000 free tickets to the Hausboom Festival 2025 powered by Hotlink, smartphones, prepaid top-ups, free internet, and more.
Hotlink reinforces its commitment to championing greater value for smart spenders, empowering Malaysians to enjoy more of what they love. In its latest collaboration, Hotlink has partnered with Hausboom as the official telco sponsor for the Hausboom Festival 2025 powered by Hotlink, while also introducing the Menang Ahad campaign to deliver big rewards every Sunday.
Hausboom, a popular local brand, is well-known for its unique sparkling fruit beverages. This partnership introduces four limited-edition Hausboom can drinks, each featuring a unique Hotlink Geng Bijak Berbajet persona. These drinks are available in four flavours – Cola Cola, Strawberry Candy, Classic Orange, and Grapple – which can be purchased at major retail chains nationwide.
Each can features a QR code that connects users to the world of Hotlink. New users can instantly activate a Hotlink Prepaid plan via eSIM, while existing Hotlink users can access Menang Ahad rewards for a chance to win prizes every Sunday. Total prizes include 1,000 free tickets to the Hausboom Festival 2025 powered by Hotlink, smartphones worth RM5999, prepaid top-ups worth RM500, one year of free internet, and F&B vouchers.
To bring the campaign to life, Hotlink is turning these cans into ‘talking cans’, which give customers a unique and interactive way to get rewards. Catch these ‘talking cans’ at Hotlink’s nationwide tour of on-ground activations and weekly livestreams every Sunday on its TikTok and Instagram channels. Expect extra prize spins and free music fest ticket giveaways during these sessions.
“We are excited to launch the first-ever ‘talking can’ in Malaysia with Hotlink. This collaboration is a testament of how a local beverage brand and a leading telco can come together to create a unique fusion of products and digital experiences for our shared audience.” - Azri Zahier Azmi, Chief Executive Officer of Hausboom
“Together with Hausboom, we are transforming every can into a fun and interactive reward for our customers. It’s a creative way for us to engage with Malaysians through their passions, from their favourite beverages to music. This campaign reaffirms our promise of delivering great value, ensuring that everyone pasti mampu menang every Sunday.” - Loh Keh Jiat, Chief Consumer Business Officer of Maxis
For more information, please visit https://www.hotlink.com.my/en/campaigns/hotlink-hausboom/.
