Maxis Launches Hotlink Social Edition For Social Media Buffs

First telco in Malaysia to launch a social media-based starter pack
First telco in Malaysia to offer 3 social networking sites in one pack
First telco in Malaysia to offer unlimited free access to Facebook, Twitter and Whatsapp

MEDIA RELEASE
For immediate release
Kuala Lumpur, 18 April 2013

Social Media enthusiasts can now tweet, share, like and connect with one another with greater freedom, with the nationwide launch of Hotlink Social Edition today. The latest prepaid plan from Hotlink, Malaysia’s no. 1 prepaid service from Maxis Berhad ("Maxis"), is the first 3-in-1 social media prepaid plan to be launched in the market, with free unlimited access to Facebook, Twitter and WhatsApp. The Hotlink Social Edition is also catered to existing Hotlink customers, where they can purchase the Social Edition Hot Ticket to enjoy the services and more. The launch, which took place in the presence of over 300 Hotlink dealers and the media in Kuala Lumpur, was simultaneously orchestrated at five other major locations in Peninsular Malaysia, namely Penang, Johor Bahru, Ipoh, Kuantan and Alor Setar.

Suren J Amarasekera, Maxis’ Joint Chief Operating Officer said, “Social media has taken the world by storm and in Malaysia alone, we have seen an explosive growth in the number of social network users with the country now boasting more than 13 million Facebook users, and over two million Twitter users1. Research has also shown that Malaysians spend one third of their time on social media2. These are remarkable statistics and clearly show the continuing surge in social media networking, and that users cut across a multitude of segments, from the young to the old!

“With customers increasingly accessing their favourite social network sites such as Facebook and Twitter using their smartphones, the Hotlink Social Edition is an ideal plan that will cater to users of different age groups. It will give them better access to stay connected and communicate with their friends, look up the latest news and developments, stay ahead in business or even enjoy the rich content on the popular social network platforms,” added Suren.

How the Hotlink Social Edition Works

At just RM10, the Hotlink Social Edition pack offers customers the following services that have a combined value of RM18:
A New SIM
Free UNLIMITED access to Facebook, Twitter and WhatsApp;
RM5 of airtime for calls & SMS to all local networks, as well as all International Direct Dialing (IDD) calls, all day long; and
All day data of up to 50MB for internet browsing.

To activate the new Hotlink Social Edition SIM card, customers just need to dial 122 from their mobile phones to enjoy the services. These services come with a 5-day validity period.

Meanwhile, for existing Hotlink customers, all they need to do is purchase the special Hotlink Social Edition Hot Ticket, also for RM10, to enjoy the following services that have a combined value of RM20:
Free UNLIMITED access to Facebook, Twitter and WhatsApp;
RM7 worth of airtime to all local networks;
All-day data of up to 100MB
1GB of data between 2am and 7am.

The above services also come with a 5-day validity period.

The free access to Facebook and Twitter is only available via the Facebook Java Application or across all mobile browsers via m.facebook.com, m.twitter.com and pic.twitter.com.

“With a customer base of over 14 million, Maxis continues to innovate and the launch of Hotlink Social Edition is yet another milestone in our journey to enrich our customers’ lives by offering them a service that is relevant to their mobile and social lifestyles,” concluded Suren.

The Hotlink Social Edition is an innovative prepaid offering from Maxis that follows the successful launch of its New Hotlink Plan back in April last year. The new Hotlink plan is the only all-in-one prepaid plan that gives customers access to the lowest rates in all five categories – Voice Calls, SMS, Surfing, IDD and Roaming. Hotlink also rolled out a special edition of the prepaid plan for customers in Kelantan and Terengganu as well as customers in Sabah and Sarawak last year.

To learn more about Hotlink Social Edition, customers can visit their nearest Hotlink dealer or visit www.hotlink.com.my.

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About Maxis Berhad

Maxis Berhad is Malaysia’s only integrated communications service provider with RM8.9 billion revenue in 2012 and over 14 million subscribers. As one of Malaysia’s most admired home-grown brands, Maxis has evolved from being a premier mobile operator to one that offers an extensive suite of services to enrich its customers' lives whether at home, at work or on-the-go: mobile and fixed voice, messaging, mobile internet, wireless and wired high speed broadband, and multi-screen content and applications - be it entertainment, education, security or cloud computing - through mobile, fixed and satellite networks. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and was the first to launch 4G LTE (Long-Term Evolution) early this year. Maxis’ high-speed network footprint is the largest in the country with 95% 2G and 82% high-speed 3G coverage.

As a key supporter of the Malaysian application development ecosystem, Maxis partners with local developers to bring innovative applications to its customers while also making available the widest range of localised content in the market, with a selection of free Apps that appeal to different segments across various smart devices. Maxis’ efforts in innovation, excellent customer service and providing value to stakeholders have earned the Company numerous awards including the historic win of 20 awards at the 13th Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) Annual Awards in 2012, Best Managed Company, Asia’s Best Employer, Putra Brand of the Year Awards in 2011 and Top 5 Best Global Operator Award by World Communication Awards in 2012 and 2010. Committed to contributing to the communities it operates in, Maxis’ Corporate Responsibility efforts focus on making a ‘Positive Impact’, harnessing leading-edge technology to create value for the economy, society and the environment. For more information, please visit: maxis.com.my