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Maxis Wins Platinum Award At The Reader’s Digest Trusted Brand 2013 Awards


For immediate releas
Kuala Lumpur, 5 July 2013

Maxis Berhad (“Maxis”), the only integrated communications service provider in Malaysia, was once again recognised as one of the most trusted brands in the region when it received the Platinum Award at the Reader’s Digest Trusted Brand 2013 Awards in the Phone & Broadband Service category. YM Raja Tan Sri Dato’ Seri Arshad Raja Tun Uda, Chairman of Maxis, accepted the award from YB Dato’ Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia at a special ceremony which was held recently at Mandarin Oriental. This win marked the sixth time Maxis has received a Reader’s Digest Trusted Brand Award, having previously won the award in 2010, 2009, 2008, 2007 and 2005.  

Commenting on Maxis’ win, Suren J Amarasekera, Maxis’ Joint Chief Operating Officer said, “Maxis is humbled to receive the prestigious Reader’s Digest Trusted Brands Platinum Award, which was voted by customers. This is a significant win for us as it demonstrates our customers’ trust and confidence in our brand, and further motivates us to continue providing them with the best value and experience through innovative products and services designed to enrich their lives.”

The Reader’s Digest Trusted Brands survey is the premier consumer-based, international measure of brand preference. It seeks to identify which brands consumers in Asia trust, and to provide an objective and reliable reference for consumers throughout the region. The survey was conducted in seven markets across Asia namely Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan and Thailand. The Platinum Trusted Brand Award is reserved for brands with scores three times or more that of the nearest competitor and are ranked at the top of their respective categories.

In addition to its win at the Reader’s Digest Trusted Brand 2013 Awards, Maxis has received numerous other recognitions for its brand such as the People’s Choice Putra Brand Icon at the 2013 Putra Brand Awards. It was also named one of Malaysia’s Most Valuable Brands in 2012 and also received The BrandLaureate Award 2011-2012, considered to be the ‘Grammy Awards’ for Branding, in the Best Brands Category for Telecommunications.

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About Maxis Berhad

Maxis Berhad is Malaysia’s only integrated communications service provider with RM8.9 billion revenue in 2012 and over 14 million subscribers. As one of Malaysia’s most admired home-grown brands, Maxis has evolved from being a premier mobile operator to one that offers an extensive suite of services to enrich its customers' lives whether at home, at work or on-the-go: mobile and fixed voice, messaging, mobile internet, wireless and wired high speed broadband, and multi-screen content and applications - be it entertainment, education, security or cloud computing - through mobile, fixed and satellite networks. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and was the first to launch 4G LTE (Long-Term Evolution) early this year. Maxis’ high-speed network footprint is the largest in the country with 95% 2G and 82% high-speed 3G coverage.

As a key supporter of the Malaysian application development ecosystem, Maxis partners with local developers to bring innovative applications to its customers while also making available the widest range of localised content in the market, with a selection of free Apps that appeal to different segments across various smart devices. Maxis’ efforts in innovation, excellent customer service and providing value to stakeholders have earned the Company numerous awards including the historic win of 20 awards at the 13th Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) Annual Awards in 2012, Best Managed Company, Asia’s Best Employer, Putra Brand of the Year Awards in 2011 and Top 5 Best Global Operator Award by World Communication Awards in 2012 and 2010. Committed to contributing to the communities it operates in, Maxis’ Corporate Responsibility efforts focus on making a ‘Positive Impact’, harnessing leading-edge technology to create value for the economy, society and the environment. For more information, please visit: maxis.com.my




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