Maxis Berhad (Maxis) delivered a strong performance for the first quarter ended 31 March 2020, driven by a steady core mobile business and solid convergence growth. The Company reported steady EBITDA although core performance was impacted slightly by early Covid-19, while maintaining an industry-leading EBITDA margin and a healthy Profit After Tax (PAT).
Maxis inspires positivity with #KitaSapotKita campaign, co-creates entertainment and business content for Malaysians
- Maxis launches #KitaSapotKita campaign to encourage Malaysians to inspire one another positively with hundreds of entertainment and business content
- Collaborates with top KOLs to co-create the best original entertainment and PSA videos to raise awareness on the importance of staying home and staying connected
- Collaborates with BOLs to co-create 100 videos and articles featuring constructive tips and hacks on how to stay in business
Beyond providing essential connectivity and other initiatives to support Malaysians during the Movement Control Order (MCO), Maxis wants to bring Malaysians closer together despite our restricted movements to stay safe at home. In doing this, Maxis recently launched its #KitaSapotKita campaign to bring entertainment and business content to the masses. In collaboration with top key opinion leaders (KOLs) and business opinion leaders (BOLs), Maxis has co-created hundreds of videos and articles for the three-part campaign.
“The idea behind our #KitaSapotKita campaign is evident in its name – to call on the nation to inspire one another positively in our own ways. We invite people from all walks of life – be it fathers, mothers or young people, to business leaders and entrepreneurs – to join in and share their own videos on how to stay entertained and productive in these times. It is Maxis’ belief that all Malaysians are empowered to always be ahead regardless of challenges. Our collective perseverance and innovation, enabled by technology and connectivity, means a better tomorrow is forthcoming. While we stay home and stay connected, it is truly imperative that #KitaSapotKita,” said Tai Kam Leong, Head of Brand & Marketing, Maxis.
Stay Connected and Stay Entertained with Maxis and KOL
In the first part of the #KitaSapotKita campaign, Maxis has got Malaysians covered with the best original entertainment content, created together with, and in support of local artists and the entertainment industry amidst the challenging COVID-19 situation. Since the launch of the videos on 27 March, they have received over 3.4 million views and over 26,000 hours of watch time.
Watch Amyra Rosli, Ayda Jebat, Sweet Qismina and Fatin Afeefa’s PSA social video, ‘Hadapinya Bersama – Duduk Di Rumah, Kekal Berhubung’, and sing along to Ayda Jebat’s hilarious music video parody, ‘Duduk Diam Diam’, where she plays, Mak Cik Kiah, Tok Abah, Sis Popo and Diva AJ, raise awareness as to why it’s important to Stay Home, Stay Connected with Maxis.
Besides that, Maxis has also partnered with popular online influencers – Alyssa Dezek, Fatin Afeefa, Sazzy Falak, Nana Sheme, Leona and Along Cham – for #KitaSapotKita daily livestream sessions to keep Malaysians at home entertained during the MCO. For those who have missed out on any of their daily one-hour livestream sessions, they can still watch playbacks on Maxis’ YouTube channel. If that’s not enough, catch more entertaining Public Service Announcements (PSA) shout-out videos from Kaka Azraff, Aizat Amdan, De Fam, Bunga Isme, Sweet Qismina, Nana Mahazan and Nabila Razali on their respective Instagram channels.
Stay Connected and Stay in Business with 100 tips from Maxis Business
Maxis recognises that businesses have not been able to operate as usual since the start of the MCO on 18 March, so it wanted to support the business community and help them operate as unusual. Collaborating with BOLs for the second part of its #KitaSapotKita campaign, Maxis is co-creating 100 stories with constructive tips and hacks on how to stay in business during these difficult times, which are now available. No matter what line they’re in – be it F&B, retail, fitness, consumer goods, or even event management – there are myriad topics and takeaways for all businesses.
Hear from prominent entrepreneurs like Benjamin Yong of The BIG Group, Christy Ng of Christy Ng Shoes, Dahlia Nadirah of SO.LEK Cosmetics, Roen Cian franchise owner of Gong Cha, Dato' George Lim, Persatuan Usahawan Muda Malaysia (PUMM) National Vice President cum Sabah State Chairman, and Andrew Ngo of Stone & Co. Benefit from the wisdom of brands such as Bata, Hai-O, Haruka Bakery, Kumon, Kuvings, Lim Tayar, Neubodi, Tupperware and Xixili, as well as regular entrepreneurs, as they share their relatable experiences and struggles to keep their enterprises afloat.
From one business to another, #KitaSapotKita brings various ways that businesses can stay connected through video and editorial content, and help them find the right answers and spark ideas that will enable them adapt or even thrive throughout the MCO and beyond.
Be a part of the #KitaSapotKita campaign
For more of the best original #KitaSapotKita entertainment and business content, head over to Maxis’ social media channels.
- Maxis YouTube: https://www.youtube.com/user/Maxis
- Maxis Facebook: https://www.facebook.com/maxis/
- Maxis Instagram: https://www.instagram.com/maxis
- Maxis Business: www.business.maxis.com.my/kitasapotkita
Join Maxis in encouraging more Malaysians to inspire one another positively by taking part in the #KitaSapotKita campaign. To do this, just upload videos of your version of entertainment-at-home, or share your tips on how to stay in business with the hashtag #KitaSapotKita. Don’t forget to share the entertainment with family and friends, and with entrepreneurs who might find the content helpful! Meanwhile, stay tuned for the next phase, where Maxis will be announcing the #KitaSapotKita pledge campaign through a brand new song collaboration with Zee Avi, Faizal Tahir and 10 local artists, coming soon on 21 April 2020.
To find out more about Maxis’ initiatives and incentives during the MCO, customers can visit www.maxis.com.my/stayhomestayconnected, www.hotlink.com.my or call 123 from their mobile or 1 800 82 1123 from their fixed line.
Maxis would like to encourage all members of the public to continue to stay safe, healthy and connected.
Maxis’ steady growth in the Malaysian ICT Enterprise services market was recently given a boost following an expansion of its cloud solutions and services offerings. The telco is accelerating its talent capacity and capabilities to support and stimulate business growth across the nation, as it seeks to help with adoption of next generation digital networks and solutions to drive market competitiveness, particularly for the critical SME segment.
Persevering amid times of adversity, the nation has resumed life and work predominantly in the digital world, from home, propelling the demands for connectivity to new heights. Reaffirming its commitment to create a safer and connected Malaysia, Maxis continues with its efforts to ensure that the connectivity lifeline remains uninterrupted as much as possible and to provide even more support for all employees, consumers and businesses during the Movement Control Order (MCO).