Maxis Celebrates Chinese New Year With Special Offerings For Its Customers

Introduces 'Grandfather Stories', a video series featuring story sharing about age-old traditions, on the Maxis YouTube channel
30% discount on IDD calls to Australia, China, Hong Kong, Macau, Vietnam, Myanmar, Singapore, Taiwan, UK and US on 10 February
50% discount on all on-net calls on 10 and 11 February
Maxis management team distributed 'nian-gao' (sticky rice cakes) to customers at the KLCC Maxis Centre

For immediate release
Kuala Lumpur, 7 February 2013

In conjunction with the upcoming Chinese New Year celebrations, Malaysia's leading integrated communications service provider, Maxis Berhad ('Maxis'), is rewarding its customers with special offerings and discounts on calls and roaming, as well as introducing a new Chinese New Year video series called 'Grandfather Stories', which features 'grandfather' sharing stories about age-old traditions. All eight videos can be viewed at Maxis' YouTube channel at Alternatively, customers can also scan the special QR code on Maxis' Chinese New Year prints ads to view the videos. Customers will also have the opportunity to share their very own stories on Maxis' official Facebook page at or on Twitter at #yehyehstories.

Maxis' special offers and validity periods on calls and roaming this Chinese New Year include 30% discount on IDD calls to Australia, China, Hong Kong, Macau, Vietnam, Myanmar, Singapore, Taiwan, United Kingdom and United States on 10 February 2013. Additionally, there will be a 50% discount on local calls to Maxis and Hotlink numbers from 10:00 am to 2:00 pm on 10 and 11 February 2013. Both these offers will be reflected in the customer's following month's bill.

Meanwhile, customers can also make calls to home from China, Hong Kong and Taiwan for only RM2.99 per minute with Maxis' Easy Callback service. To activate this service, customers just need to dial *100# from their mobile phones. This promotion is valid from 10 to 28 February 2013.

To add further excitement to this year's Chinese New Year festivities, Maxis today presented customers at the KLCC Maxis Centre with special 'nian-gao' or sticky rice cakes as well as a box of chopsticks in appreciate of their valuable support. Maxis' management team were also present in traditional Chinese New Year attire and greeted customers at the KLCC Maxis Centre, where they distributed the special gifts. 'Yeh Yeh' or Grandfather, the star of the 'Grandfather Stories' video series, also joined Maxis' management team during this special event.

Cheong Mei Foong, Maxis' Head of Brand, said, "Chinese New Year is a time of joy and celebration with loved ones, and Maxis is excited to bring this cheer to our customer by rewarding them with special offers and promotions. Additionally, with the introduction of our new 'Grandfather Stories' video series, we hope to reconnect customers with their roots and traditions with the use of technology, especially during this festive season."

For further information on Maxis' Chinese New Year initiatives, please visit



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