Maxis Celebrates ONEder Parents This Mother's And Father's Day 


Most parents have the support of their spouse in raising their families, whether financially or by also being there for the children. Then there are those who have to do it all on their own. Single parents – whether mothers or fathers – have to play dual roles, a challenge most of us can only imagine.

As we celebrate the upcoming Mother’s Day, Father’s Day and Parent’s Day, Maxis embraces a more inclusive idea of parenthood by paying tribute to single parents – both mothers and fathers – with its ONEder Parent campaign. In kicking off the campaign, Maxis has launched its brand new video about a single dad learning to understand his young daughter. Click https://youtu.be/fOXKiEai_WQ to view the video!

As part of the campaign, Maxis is teaming up with Parents without Partners (PWP), a non-profit organisation that supports and empowers low-income single parents towards achieving financial independence, to help PWP reach more customers online through Maxis’ eCommerce platform. Since 2007, PWP has been raising funds for its programmes by operating Jumble Station, a store selling pre-loved donated goods ranging from books, toys and household items to garments and accessories, among others.

“We recognise the challenges of single parenting, especially from a financial standpoint, and wanted to help PWP’s Jumble Station continue fundraising sustainably. Before this, Jumble Station relied exclusively on selling through their physical store. With almost 50% of Malaysian consumers making online purchases monthly, we saw the potential in digitalising Jumble Station. Our goal is to empower the team through technology and the Internet so that the Jumble Station e-store can now target the right kinds of shoppers for different items. This is also the first time some single parents are selling their handcrafted items on an e-store, and we’re excited to be working with PWP to make this happen,” said Tai Kam Leong, Maxis’ Head of Brand and Partnerships.

As part of the partnership, the Maxis eCommerce team will set up an online store for PWP to create more awareness and drive visits from online shoppers. Maxis eCommerce is a one-stop solution that helps Malaysian retailers design, build and integrate their online stores, amplify their online presence with digital marketing and optimise performance through insights and analytics. Maxis will also train the PWP team to set up a digital product library, as well to pack and fulfil orders via tracked courier services. In addition, Maxis will sponsor a year of hosting, maintenance and support of PWP’s ecommerce site.

Later this month, Maxis volunteers, MSquad, will be taking part in the ONEder Parent campaign by donating pre-loved clothes, accessories and household items to be sold through the Jumble Station e-store. They will also be volunteering their time to help PWP curate and organise their e-store’s new online inventory.

To find out more about PWP and purchase items, please click www.maxis.com.my/onederparent

Archives
Tags

Popular
Posts

Natalia Navin, Chief Human Resource Officer, Maxis

Maxis launches three new scholarships in building future technology and innovation leaders

In its commitment to building tech-savvy and forward-thinking leaders, Maxis has launched three new scholarships to support the aspirations of bright and deserving young individuals. Candidates can apply for the Maxis Women in Tech Undergraduate 2020 Scholarship, Maxis Tech Undergraduate 2020 Scholarship and the Maxis Young Leaders Undergraduate 2020 Scholarship. Due to the overwhelming response received from applicants, the initial submission deadline of 31 August has now been extended to 14 September to allow more students to apply.

TELL ME MORE
Maxis is Penang’s Trusted Technology Partner for Smart State ambitions

Maxis is Penang’s Trusted Technology Partner for Smart State ambitions

Maxis, the leading converged solutions company in Malaysia, has signed a Memorandum of Understanding (MoU) with the Penang State Government to be the State’s trusted technology partner. The MoU, which was signed today by both parties, was witnessed by Yang Amat Berhormat Tuan Chow Kon Yeow, the Chief Minister of Penang.

TELL ME MORE
Jendela

Telecommunications Operators Committed to JENDELA to Deliver Seamless Digital Connectivity for all Malaysians

Telecommunications operators Celcom Axiata Berhad, Digi Telecommunications Sdn Bhd, Maxis Berhad, U Mobile Sdn Bhd, Telekom Malaysia Berhad and TIME dotCom Berhad (collectively ‘the Industry’), are fully committed to partner with the Government and make connectivity a basic utility to fast-track Malaysia’s transition into a high-income digital society. The Jalinan Digital Negara (JENDELA) action plan announced recently by the Prime Minister of Malaysia, YAB Tan Sri Muhyiddin bin Yassin, will be the platform to achieve these aspirations by accelerating the country's digital connectivity through widespread deployment of mobile, fibre and fixed wireless access, and paving the way to 5G, under the 12th Malaysia Plan (2021–2025).

TELL ME MORE