maxis

#Hotlink Team Takes #IceBucketChallenge, Urges Other Malaysian Internet Firms To Spread Cause

schedule 20 Aug 2014

 

Seen videos of international CEOs and celebrities spreading over the internet performing the ALS #IceBucketChallenge? The entire Hotlink team at Maxis became the first Malaysian corporate team to participate, in response to a challenge posed by local news website Cilisos.my. Hoping the cause also spreads locally, Sulin Lau, Maxis' Head of Marketing Services, in turn challenged three other Malaysian teams in the local internet scene – Cheryl Goh and the myTeksi team, Khailee Ng of Catcha.com, and @melakaboy who manages prominent social media personalities. To view Hotlink's #IceBucketChallenge video, please click here.

The #IceBucketChallenge began as a way to raise money and create awareness for the ALS Association's efforts around amyotrophic lateral sclerosis (ALS) and has so far increased public donations to the cause. As part of the challenge, the participants are splashed with ice cold water and required to 'pay it forward' and nominate three more people take on the same challenge within 24 hours. Since the challenge began about a month ago, it has spread over global social media and news networks, and has greatly benefited from attention garnered by the celebrities, sports stars, and even Silicon Valley internet company CEOs.

"#Hotlink is all about having the internet 'always on'. We truly believe that there is nothing more powerful to demonstrate the power of the always on web than a great idea or cause worth spreading. We started seeing individuals in Malaysia getting involved a few days ago. And so at Maxis, we are very glad we got a chance to do our little bit as a company to spread along the cause here in Malaysia," said Sulin Lau, explaining why the team took on the challenge at KLCC Park today.

Categories

Lifestyle
Community

Popular Posts

brochures Maxis Biggest Sale

Come celebrate the festive season with Maxis Biggest Sale! For the month of December 2019 until 29 February 2020, Maxis and Hotlink customers can enjoy awesome promotions on smartphones, with even more deals to come. Literally Maxis’ biggest sale for the year, there is something for everyone!

Lifestyle
access_time 04 Dec 2019
brochures Fibre 5G-Ready

Upon approval from Malaysian Communication and Multimedia Commission (MCMC) to trial 200MHz of 3.5GHz C-band spectrum, Maxis successfully achieved 2.96Gbps for single user peak speeds, recording a new high at two of its trial sites in Subang Jaya recently. The new record further reinstates the position of Maxis being in the forefront of technology leadership for the nation’s 5G development.

Network
access_time 07 Jan 2020
brochures Allo signing

Maxis and Allo Technology Sdn. Bhd. (Allo), a wholly-owned subsidiary of Tenaga Nasional Berhad (TNB), will collaborate to provide greater access to fibre connectivity to more people and businesses in Cyberjaya and Bangsar South in the Klang Valley and Jasin in Malacca. Maxis and Allo today signed and exchanged an Access Agreement for the provision of High Speed Broadband (HSBB) Network Services

Enterprise
access_time 12 Dec 2019
Archives
Tags