Hotlink Partners With Ninetology & TRW To Launch The Exclusive TRW Edition Smartphone

With The Red Warriors (TRW) Edition Smartphone, customers can purchase selected Ninetology Smartphones from as low as RM99
TRW Edition Smartphone comes with pre-loaded RM30 airtime
Upon top up, customers get additional RM30 airtime rebate plus a free 300MB data pass valid for 30 days
The TRW Edition Smartphone Edition is the first of its kind in the market
Maxis continues to provide localised products and services for customers in the East Coast

MEDIA RELEASE
For immediate release
Kuala Lumpur, 13 June 2013

Following its announcement as Title Sponsor for Kelantan football team The Red Warriors (TRW) in January this year, Hotlink, Malaysia’s no. 1 prepaid service from Maxis Berhad (Maxis), today announced its partnership with Ninetology, an Asean mobile device technology company, for an exclusive TRW Edition Smartphone for TRW fans, priced from as low as RM99. The TRW Edition Smartphone It comes with an embedded Hotlink SIM preloaded with RM30 worth of airtime and customised with TRW content. When customers purchase the device and top-up RM30, they will get a RM30 airtime rebate plus a free 300MB data pass valid for 30 days.

Customers can choose between the two TRW Edition Smartphones from Ninetology, the Palette i5300 and Black Pearl II i9400. Customers will be able to purchase them under the Pakej Komunikasi Belia (PKB) scheme and get a rebate of RM200. As such, they only have to pay RM99 and RM299 respectively.
Mazlan Mokhtar, Maxis’ Head of East Coast Region said, “We are thrilled to be partnering with Ninetology in providing our customers a customised TRW Edition Smartphone that is the first of its kind in the market. We believe this partnership will benefit all parties involved, and more importantly our customers and TRW fans in the East Coast.

 “As part of our ongoing regional programme here in the East Coast, we understand the importance of localised offerings that reflect the interests and needs of our customers in this region. The TRW Edition Smartphone represents our commitment to deliver affordable and innovative products and services that appeal to the local market, and what better way than to do this by tying up with The Red Warriors, which has a huge following and passionate fan base here in Kelantan,” Mazlan added.

Sean Ng, Chief Executive Officer of Ninetology Marketing Sdn Bhd said, “This collaboration is slated to change the landscape of technology utilisation amongst the youth in the east coast region. Both the Black Pearl II and Palette are bundled with Hotlink to further enhance our youth’s upbeat lifestyle and need for sustainable mobile technology. Ninetology’s smart phones are utilised by 60% of the youth through the Youth Communication Package amongst other brands. Therefore, it is needless to say that the quality of our smart phones will definitely cater to the young generation of the East Coast region, especially supporters of The Red Warriors.

“Comfort and quality in the palm of your hands, the Black Pearl II is equipped with Android ICS 4.0 plus the Dual Sim feature for active interaction as it is designed to complete our youth’s style and various personalities. Meanwhile, the entry level Palette, which comes in a few attractive colours to further compliment lifestyles, is ranked in the top ten among the leading brands of smart phones, having sold 21,348 units only in the first quarter of year 2013,” he added.

Upon purchasing their TRW Edition Smartphone, customers will need to activate the preloaded RM30 Hotlink SIM Card by calling 122 from their device and choose their language preference. Subsequently, they will need to dial *122# to check their balance. Finally, they will need to top-up RM30, 15 minutes after checking their balance to enjoy the free RM30 airtime rebate and 300MB data pass valid for 30 days.
Apart from this offer, other exclusive benefits Hotlink customers can enjoy include customised TRW screensavers, wallpapers as well Applications like Loker, Maxis Rewards, Maxis Healthy Heart and My Maxis.

The TRW Edition Smartphone is yet another exciting offering from Hotlink catered exclusively to the TRW fans in the East Coast. In August 2012, Hotlink launched the Hotlink Kelantan Plan and Terengganu Plan, all-in-one prepaid plans that gives customers in Kelantan and Terengganu free voice calls as well as access to the lowest rates in five categories – Voice Calls, SMS, Surfing, IDD (International Direct Dialling) and Roaming.
The TRW Edition Smartphone is available at participating dealers in Kelantan and Terengganu. For more information on this offering, customers can visit www.hotlink.com.my

Note to editor:

Pakej Komunikasi Belia (PKB) is a collaboration between the Ministry of Communications and Multimedia, the Malaysian Communications and Multimedia Commission (MCMC) and telecommunication companies to provide a one-off rebate of RM200 for the purchase of 3G smartphone. The rebate is applicable to Malaysians aged between 21 to 30 years old at the date of registration and has a monthly gross income of RM3,000 and below.

About Maxis Berhad

Maxis Berhad is Malaysia’s only integrated communications service provider with RM8.9 billion revenue in 2012 and over 14 million subscribers. As one of Malaysia’s most admired home-grown brands, Maxis has evolved from being a premier mobile operator to one that offers an extensive suite of services to enrich its customers' lives whether at home, at work or on-the-go: mobile and fixed voice, messaging, mobile internet, wireless and wired high speed broadband, and multi-screen content and applications - be it entertainment, education, security or cloud computing - through mobile, fixed and satellite networks. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and was the first to launch 4G LTE (Long-Term Evolution) early this year. Maxis’ high-speed network footprint is the largest in the country with 95% 2G and 82% high-speed 3G coverage.

As a key supporter of the Malaysian application development ecosystem, Maxis partners with local developers to bring innovative applications to its customers while also making available the widest range of localised content in the market, with a selection of free Apps that appeal to different segments across various smart devices. Maxis’ efforts in innovation, excellent customer service and providing value to stakeholders have earned the Company numerous awards including the historic win of 20 awards at the 13th Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) Annual Awards in 2012, Best Managed Company, Asia’s Best Employer, Putra Brand of the Year Awards in 2011 and Top 5 Best Global Operator Award by World Communication Awards in 2012 and 2010. Committed to contributing to the communities it operates in, Maxis’ Corporate Responsibility efforts focus on making a ‘Positive Impact’, harnessing leading-edge technology to create value for the economy, society and the environment. For more information, please visit: maxis.com.my

About Ninetology Marketing Sdn Bhd

Founded in August 2012, Ninetology is an ASEAN mobile device technology company; strongly driven by people’s pride and importance of being on par with global technology progression and renowned international standards. Ninetology had proven its capabilities when the brand had emerged tremendously and had earned a significant market share in Malaysia’s mobile device industry. Ninetology’s objective is to transform the way of traditional communication into the revolutionary era of smart phones. This prominent transition will assure enhancement of people quality with enhanced intelligence. Ninetology had just recently been launched in Indonesia last September and shall continue its progression to other ASEAN countries.