#MYBaikHati | Donate pre-loved devices for digital learning needs of B40 families! Read more

#MYBaikHati | Donate your pre-loved devices! Read

here

Enable Maxis VoLTE to experience lifelike call quality! For detailed steps and info, click

Experience lifelike call quality with VoLTE! Click

here.

MAXIS: “IT’S NOT OK To Be OK”

New philosophy ‘IT’S NOT OK to be OK’ to drive delivery of unmatched customer experience
Re-energising the Maxis brand identity to reflect a more vibrant Maxis embracing New Way of Working
High bar set to improve network, products, policies and processes

Maxis showed just how serious it was about transforming itself into a customer-centric company with the launch of a new philosophy “It’s Not OK to be OK”. This mantra will be the new attitude driving standards of delivery and way of working, both internally and externally. In addition to the launch of the new philosophy, Maxis also introduced refreshed visual identities for its Maxis and Hotlink brands. These are some of the many initiatives that are being rolled out as its transformation journey gets underway.

“‘IT’S NOT OK TO BE OK’ is not a slogan for us, but an attitude. It is a mindset that shall permeate everything we do that affects customers, being it the big decisions and also the smallest details. If we take a hard look at ourselves, we can describe ourselves as good, because we in general clearly are, but we should also admit that we are not really great. And we want to be great,” said Morten Lundal, Chief Executive Officer of Maxis.

Maxis’ logo, unchanged since it was first introduced 19 years ago, has been refreshed. The iconic blue and green have been energised with more vibrant and dynamic shades of the same colours. External communication will have a new format based on a minimalistic modern expression.

Internally, Maxis had started making changes by revitalising the culture of the Company through a new way of working, the Maxis Way.

“The Maxis Way is critically important to our success and growth strategy. It is a cultural change that has been put in place to develop highly capable and engaged people with strong values and who are positive, collaborative and passionate about our brand, our customers and how we work. This is still just the beginning of our journey. We are diligently going through the list of things to improve, which involves an end-to-end review of all processes, policies, products, customer touchpoints, communication and insights, so we can provide what we and our customers define as a truly ‘great experience’,” he said.

Archives
Tags

Popular
Posts

Celcom, Digi, Maxis sign definitive agreement to collaborate on fibre to base station for faster roll out to consumers

Celcom, Digi, Maxis sign definitive agreement to collaborate on fibre to base station for faster roll out to consumers

Celcom Axiata Bhd (“Celcom”), Digi Telecommunications Sdn Bhd (“Digi”), and Maxis Berhad (“Maxis”) announced that they have concluded a Definitive Agreement to jointly develop and share fibre infrastructure, allowing for faster and more efficient deployment of fibre backhaul to base stations and avoiding duplication of fibre infrastructure in the country. This collaboration will enable improved widespread of 4G connectivity to all Malaysians and increase the country’s fibre infrastructure in line with ambitions under the National Digital Infrastructure Plan (JENDELA), as well as preparing for tower infrastructure for a 5G future.

TELL ME MORE
Maxis announces Chairman transition

Maxis announces Chairman transition

Maxis today announced that Raja Tan Sri Dato’ Seri Arshad bin Raja Tun Uda has decided to step down as Chairman of the Board of Maxis Berhad (Maxis) effective 22 April 2021, upon conclusion of the Company’s Annual General Meeting (AGM). Raja Tan Sri Arshad served as Chairman of Maxis since its listing on Bursa Malaysia in 2009.

TELL ME MORE
Maxis provides aid to B40 communities in conjunction with recent CNY to help families stay safe

Maxis provides aid to B40 communities in conjunction with recent CNY to help families stay safe

In the spirit of encouraging families to stay healthy together in conjunction with the recent Chinese New Year festive season, Maxis provided essential aid to B40 households in the Central and Northern regions. These included face masks, hand sanitisers and basic household necessities such as rice, flour, oil and assorted groceries.

TELL ME MORE