eKelas Usahawan connects with 130 entrepreneurs through MCMC's PUPUK programme
Over 130 entrepreneurs joined the second eKelas Usahawan-PUPUK (Program Pemerkasaan Pendigitalan Usahawan Kecil) collaboration, on 8 June 2023. The workshop, co-organised by MCMC supported entrepreneurs from across the country learn more about digital marketing strategies, photography and videography editing, copywriting as well as campaign planning for their online businesses.
In one of the copywriting modules, eKelas Usahawan trainers shared the importance of digital marketing and the crucial role it plays in attracting, engaging retaining and converting customers. By understanding the needs and wants of their target audience and crafting compelling messages that address those specific concerns, entrepreneurs can effectively drive results.
We also talked about the introduction of AI in optimising copywriting for these business owners and operators, covering apps that can help craft engaging and effective messages for businesses to use in their social media posts.
Izzah Atirah Binti Asik, a homestay operator said: “Kelas seperti hari ini dapat memberi input baharu kepada para usahwan tidak kira pemula atau yang sudah lama berkecimpung dalam bidang perniagaan. Diharap kelas seperti ini dapat diperbanyakkan pada masa akan datang.” (Classes like today can give new input to entrepreneurs regardless of whether they are beginners or those who have been in the business for a long time. It is hoped that classes like this can be increased in the future)
Nur Syahidah, a sambal hitam maker and seller shared that: “Usahawan mendapat banyak info yang baru yang tidak pernah dapat dari orang lain.” (Entrepreneurs get a lot of new information that they never get from others)