Maxis Hari Raya campaign launches with a twist to reveal the perfect celebration
- Film juxtaposes 8D audio narrative of joyous festivities against images of the past and present to deliver a story of a perfect Hari Raya celebration even in imperfect times
- Maxis hopes to inspire Malaysians to remain positive, stay strong and celebrate Raya with a full heart because #RayaTetapRaya
Even in the face of adversity, there is nothing that can break the festive spirit of Malaysians. This Raya, Maxis reminds us of this spirit of celebrating the perfect Hari Raya with the launch of its full campaign film. The film combines its first ever 8D Audio film launched earlier this week, called Suasana Syawal Sempurna featuring the voice of young Haziq, with scenes of real-life Malaysian festive stories from the past and present.
“As we practice social distancing and safeguard our health collectively in these unprecedented times, we believe Malaysians will continue to find ways to stay close and connected with the use of technology, ingenuity and optimism. With this special Raya campaign, we hope to inspire Malaysians and their loved ones to remain positive and strong during this truly special time of the year,” said Gokhan Ogut, Maxis’ Chief Executive Officer.
“For our Raya campaign this year, we wanted to first stir the listeners’ imagination to picture the perfect Raya in their own ways, as everyone has a unique take on what makes the occasion meaningful to them – which is why we launched the 8D Audio film as a prelude. The full film, with images of past celebrations and present circumstances, serve to celebrate and salute the Malaysian spirit where we have always celebrated Hari Raya with enthusiasm, love and appreciation undiminished regardless of the situation,” said Tai Kam Leong, Maxis Head of Brand & Marketing.
The images in the film, now accompanying the 8D Audio narrative, show that Malaysians have experienced imperfect Hari Raya circumstances before – from natural disasters and distanced loved ones, to underprivileged and unexpected locations – yet have had joyous, perfect celebrations.
Maxis is also aggregating positive, real-life Malaysian stories during this Raya period, in collaboration with our media partners, to be featured on the Raya campaign’s microsite as a source of daily inspiration. The amplification of these stories are a reminder of the tenacity and spirit that is within all of us even in challenging times, and that we can celebrate Raya with a full heart because #RayaTetapRaya.
Joining forces with Astro and other partners, Maxis also helped distribute 9,000 packets of Bubur Lambuk to frontliners and communities in need across locations in Kuala Lumpur and Klang Valley to keep Ramadan traditions going during the Conditional Movement Control Order (CMCO).