Maxis’ Mother’s Day Ad Shows That There Are Some Things A.I. Can Never Replace

There’s been a lot of talk recently about Artificial Intelligence (A.I.) changing mankind’s not-too-distant future. This includes question about how machines, or even possibly robots, could take over roles that were once held by humans. By 2020, technology research firm Gartner estimates that 85% of customer interactions will be managed without a human , with some of the world’s leading A.I. scientists predicting machines will outsmart humans before 2030 . With all this buzz surrounding A.I., Maxis decided to release a Mother’s Day ad that focuses on this specific topic, by asking an interesting question – can A.I replace M.I. (a Mother’s Instinct)? To view the ad, click here:

It started with an idea to do a simple loyalty promotion via MyMaxis App for Mother’s day - to enable all our customers to ‘treat their moms to a day out on us for free’. But with all this recent debate about robots and machines replacing humans, we thought we could also say something new and interesting about Intelligence (which a machine can emulate) versus Instinct (Moms know best). We’re happy with how the ad turned out and even happier that so many Malaysians like it too,” said Bernard Lee, Maxis’ Head of Marketing Communications.

Among the many offers customers can look forward to this Mother’s Day include specially selected free deals from various merchants, ranging from dining, pampering, shopping to entertainment. These include:

  • Dorsett Group: Buy 2 Free 1 buffet @ Victoria’s Brasserie (Dorsett Grand Labuan), Terazza Brasserie/Emperor Restaurant (Dorsett Grand Subang)
  • Eu Yan Sang: Buy 2 Free 1 YEN Bird's Nest Secret
  • Flower Chimp: Free 2 packs of Ferrero Rocher for every bouquet ordered (with minimum purchase of RM130)
  • Haagen-Dazs: Buy 1 Free 1 single scoop ice cream
  • Hilton Group: Buy 2 Free 1 buffet @ Makan Kitchen (DoubleTree by Hilton KL), Paya Serai (Hilton PJ), Vasco (Hilton KL), Waterfront Café (Hilton Kuching), Urban Kitchen (Hilton KK)
  • Kaodim: Free hatbox flowers with any thorough cleaning service
  • Mandara Spa: Buy 1 Free 1 on any packages
  • SK-II: Free facial treatment essence 75ml with purchase of 160ml
  • Sothy’s: Buy 1 Free 1 for any facial treatment
  • Sunway Lagoon: Buy 2 Free 1 adult admission ticket
  • Traveloka: Free coupon worth RM100 off (with minimum transaction of RM300 for hotel bookings)
  • Watsons: Free oriental bag with purchase of 2 NH Nutri Grains
    and many more.

To find out more about Mothers Day deals, click HERE or download and redeem the deal via the MyMaxis app.



Maxis logo

Maxis offers three-month free access on Hotlink Postpaid 60 plans for healthcare frontliners

As the nation journeys through a recovery phase of Covid-19 and life under the new normal, the efforts and dedication of healthcare frontliners have still not gone unnoticed. Recognising their needs of essential connectivity, Maxis is offering a promotion dedicated for healthcare workers across 86 public and private hospitals nationwide with a three-month free access for its Hotlink Postpaid 60 plan. Each activated SIM card comes with 10GB data, plus free 10GB for YouTube, and unlimited calls and SMS to all networks.

Paul McManus

Maxis identified as a Technology Solutions Provider by MDEC to help SMEs restart their businesses

Maxis has been identified as a Technology Solutions Provider (TSP) by the Malaysia Digital Economy Corporation (MDEC) for the RM500 million SME Digitalisation Grant under Budget 2020.

Maxis Logo

Maxis hosts its first fully virtual AGM as health and safety of all remain top priority

Maxis today reached a historic milestone when it hosted its 11th Annual General Meeting (AGM) in full virtual proceedings today for the first time, where the meeting was conducted via live streaming and online voting. Maxis thanks its shareholders for their positive reception as well as for their virtual attendance and participation. Shareholders approved all the ordinary resolutions proposed at the AGM. Maxis also records its appreciation to the Securities Commission for the Guidance and FAQs on the conduct of virtual general meetings.