Maxis’ Mother’s Day Ad Shows That There Are Some Things A.I. Can Never Replace


There’s been a lot of talk recently about Artificial Intelligence (A.I.) changing mankind’s not-too-distant future. This includes question about how machines, or even possibly robots, could take over roles that were once held by humans. By 2020, technology research firm Gartner estimates that 85% of customer interactions will be managed without a human , with some of the world’s leading A.I. scientists predicting machines will outsmart humans before 2030 . With all this buzz surrounding A.I., Maxis decided to release a Mother’s Day ad that focuses on this specific topic, by asking an interesting question – can A.I replace M.I. (a Mother’s Instinct)? To view the ad, click here: https://www.youtube.com/watch?v=VsADQHZn4Sg

It started with an idea to do a simple loyalty promotion via MyMaxis App for Mother’s day - to enable all our customers to ‘treat their moms to a day out on us for free’. But with all this recent debate about robots and machines replacing humans, we thought we could also say something new and interesting about Intelligence (which a machine can emulate) versus Instinct (Moms know best). We’re happy with how the ad turned out and even happier that so many Malaysians like it too,” said Bernard Lee, Maxis’ Head of Marketing Communications.

Among the many offers customers can look forward to this Mother’s Day include specially selected free deals from various merchants, ranging from dining, pampering, shopping to entertainment. These include:

  • Dorsett Group: Buy 2 Free 1 buffet @ Victoria’s Brasserie (Dorsett Grand Labuan), Terazza Brasserie/Emperor Restaurant (Dorsett Grand Subang)
  • Eu Yan Sang: Buy 2 Free 1 YEN Bird's Nest Secret
  • Flower Chimp: Free 2 packs of Ferrero Rocher for every bouquet ordered (with minimum purchase of RM130)
  • Haagen-Dazs: Buy 1 Free 1 single scoop ice cream
  • Hilton Group: Buy 2 Free 1 buffet @ Makan Kitchen (DoubleTree by Hilton KL), Paya Serai (Hilton PJ), Vasco (Hilton KL), Waterfront Café (Hilton Kuching), Urban Kitchen (Hilton KK)
  • Kaodim: Free hatbox flowers with any thorough cleaning service
  • Mandara Spa: Buy 1 Free 1 on any packages
  • SK-II: Free facial treatment essence 75ml with purchase of 160ml
  • Sothy’s: Buy 1 Free 1 for any facial treatment
  • Sunway Lagoon: Buy 2 Free 1 adult admission ticket
  • Traveloka: Free coupon worth RM100 off (with minimum transaction of RM300 for hotel bookings)
  • Watsons: Free oriental bag with purchase of 2 NH Nutri Grains
    and many more.
deals

To find out more about Mothers Day deals, click HERE or download and redeem the deal via the MyMaxis app.

Archives
Tags

Popular
Posts

Natalia Navin, Chief Human Resource Officer, Maxis

Maxis launches three new scholarships in building future technology and innovation leaders

In its commitment to building tech-savvy and forward-thinking leaders, Maxis has launched three new scholarships to support the aspirations of bright and deserving young individuals. Candidates can apply for the Maxis Women in Tech Undergraduate 2020 Scholarship, Maxis Tech Undergraduate 2020 Scholarship and the Maxis Young Leaders Undergraduate 2020 Scholarship. Due to the overwhelming response received from applicants, the initial submission deadline of 31 August has now been extended to 14 September to allow more students to apply.

TELL ME MORE
Maxis is Penang’s Trusted Technology Partner for Smart State ambitions

Maxis is Penang’s Trusted Technology Partner for Smart State ambitions

Maxis, the leading converged solutions company in Malaysia, has signed a Memorandum of Understanding (MoU) with the Penang State Government to be the State’s trusted technology partner. The MoU, which was signed today by both parties, was witnessed by Yang Amat Berhormat Tuan Chow Kon Yeow, the Chief Minister of Penang.

TELL ME MORE
Jendela

Telecommunications Operators Committed to JENDELA to Deliver Seamless Digital Connectivity for all Malaysians

Telecommunications operators Celcom Axiata Berhad, Digi Telecommunications Sdn Bhd, Maxis Berhad, U Mobile Sdn Bhd, Telekom Malaysia Berhad and TIME dotCom Berhad (collectively ‘the Industry’), are fully committed to partner with the Government and make connectivity a basic utility to fast-track Malaysia’s transition into a high-income digital society. The Jalinan Digital Negara (JENDELA) action plan announced recently by the Prime Minister of Malaysia, YAB Tan Sri Muhyiddin bin Yassin, will be the platform to achieve these aspirations by accelerating the country's digital connectivity through widespread deployment of mobile, fibre and fixed wireless access, and paving the way to 5G, under the 12th Malaysia Plan (2021–2025).

TELL ME MORE