There was a lot of enthusiasm and excitement from aspiring entrepreneurs from Kg. Chengal in Ketereh, Kelantan, when they were recently given a boost to improve their business with digital knowledge.
Maxis Launches Flagship Corporate Responsibility Programme, Maxis eKelas
Photo caption: (11th from left) Morten Lundal, Maxis’ CEO, (12th from left) YBhg. Dato’ Mohd Ali Hanafiah, Chief Sector, Communications and Digital Ecosystem Cluster of the Malaysian Communications and Multimedia Commission (MCMC) and Raja Tan Sri Dato’ Seri Arshad bin Raja Tun Uda, Maxis’ Chairman (13th from left), together with the students from eKelas, at the official launch event for Maxis eKelas earlier today.
Maxis took a significant step in its journey to mainstream digital education for Malaysians with the launch of Maxis eKelas, its brand new Corporate Responsibility programme. Leveraging on technology and the Internet, eKelas is an after-school digital learning initiative that aims to improve the academic performance of students in the rural and urban poor communities in Malaysia. Its focus is on three critical subjects - Science, Mathematics and English - for Form 1, 2 and 3 students
Our hope for 2017 and beyond
Our ambition is to extend the eKelas programme to all 118 PI1Ms under Maxis’ care with the aim of reaching more than 100,000 students by 2022.
Prepping the students for eKelas programme
Right after the commencement of the eKelas, students attended a one-day onboarding session at their respective PI1Ms to familiarise themselves with the dos and don’t’s of the class. In addition, we conducted Student Assessment exercise to assess their academic level and make sure our lesson was planned according to their needs.
In preparation for the pilot program, our team began the process of upgrading the network at the PI1Ms, uploading of digital learning content, sourcing and training of teachers, vendors and PI1M managers, conducting focus group survey as well as student recruitment.
The Takbir is an important part of Raya celebrations for Muslims around the world.
The strides Maxis has made in its eKelas programme are changing the way teachers perform their roles, and the online learning platform we built saw a need for them to acquire new skills and capabilities, digitally. What matters ultimately is the student – how they can fully benefit from digital learning in the era of the Internet. But what does it take for teachers to deliver this?