maxis

Maxis Introduces World's First "Kid-Sourced" Voice Navigation On Waze

schedule 24 Jun 2015

Safe Mode Kids is a first of its kind collaboration between Waze (http://www.waze.com) and Maxis. Inspired by a survey finding that 97% of Malaysian parents claiming they drive much safer when children are in the car, the Safe Mode Kids project “kid-sourced” voices of Malaysian children aged 3 to 12 to develop an innovative way of reminding parents to drive safer.

Different from other Waze special voice packs that usually feature a single celebrity voice, Maxis’ Safe Mode Kids invited different children to donate their voices for Waze directional prompts with charming reminders to drive safe. Instead of the standard Waze navigation prompts you will hear: ‘All set. Don’t forget your seatbelt’, ‘Re-routing. Eyes on the Road!’ and “Accident reported ahead. Please be careful, ok?”

Safe Mode Kids will be available to all of Waze’s more than 50 million users around the world.

“Let’s face it - parents DO drive safer when kids are in the car. So we worked with Waze to put kids in as many Malaysian cars as possible. With the festive season approaching and knowing that Malaysia ranks 17th in the world for ‘most dangerous roads’, we thought Safe Mode Kids could be a charming and effective way to remind our fellow Malaysians to drive safer. The latest news is that Maxis’ Safe Mode Kids will now be a global pack available to tens of millions of Waze users around the world. In the end, this would not be possible without the kids who generously donated their voices. They are the real stars here, and we would like to thank them and their parents for helping us launch this amazing product,” said Sulin Lau, Head of Marketing Services of Maxis.

Commenting on the partnership, Eleanne Hattis, Waze, Head of APAC said, “Safety is the utmost mission for any new feature or campaign Waze develops as we work together with citizens to improve their time in the car. We're proud to work with Maxis on this project, amplifying a common goal to use mobile technology to promote safer roadways. People generally drive safer with children in the car, and we believe this is an attention-grabbing feature that will assist in spreading the cause.”

The launch of Safe Mode Kids is also timely in view of the festive season which makes up the busiest travel periods of the year.

The ‘kid-sourcing’ phase started with 100 parents who volunteered their kids. A total of 60 children then auditioned and were given lines to record. 20 voices were finally selected for the voice pack. To see what the kids got up to, click here: https://youtu.be/5PmvJKgetH4.

Here’s how to get the Safe Mode Kids voice pack:

  1.  Download/open Waze
  2.  Select Settings
  3. Click on Sound
  4. Go to Voice Language
  5. Select “English (US) – Safe Mode with Kids” (powered by Maxis)

For more information, please visit www.maxis.com.my/safemode.

Categories

Lifestyle

Popular Posts

brochures Maxis Biggest Sale

Come celebrate the festive season with Maxis Biggest Sale! For the month of December 2019 until 29 February 2020, Maxis and Hotlink customers can enjoy awesome promotions on smartphones, with even more deals to come. Literally Maxis’ biggest sale for the year, there is something for everyone!

Lifestyle
access_time 04 Dec 2019
brochures Fibre 5G-Ready

Upon approval from Malaysian Communication and Multimedia Commission (MCMC) to trial 200MHz of 3.5GHz C-band spectrum, Maxis successfully achieved 2.96Gbps for single user peak speeds, recording a new high at two of its trial sites in Subang Jaya recently. The new record further reinstates the position of Maxis being in the forefront of technology leadership for the nation’s 5G development.

Network
access_time 07 Jan 2020
brochures Allo signing

Maxis and Allo Technology Sdn. Bhd. (Allo), a wholly-owned subsidiary of Tenaga Nasional Berhad (TNB), will collaborate to provide greater access to fibre connectivity to more people and businesses in Cyberjaya and Bangsar South in the Klang Valley and Jasin in Malacca. Maxis and Allo today signed and exchanged an Access Agreement for the provision of High Speed Broadband (HSBB) Network Services

Enterprise
access_time 12 Dec 2019
Archives
Tags