MAXIS: “IT’S NOT OK To Be OK”

New philosophy ‘IT’S NOT OK to be OK’ to drive delivery of unmatched customer experience
Re-energising the Maxis brand identity to reflect a more vibrant Maxis embracing New Way of Working
High bar set to improve network, products, policies and processes

Maxis showed just how serious it was about transforming itself into a customer-centric company with the launch of a new philosophy “It’s Not OK to be OK”. This mantra will be the new attitude driving standards of delivery and way of working, both internally and externally. In addition to the launch of the new philosophy, Maxis also introduced refreshed visual identities for its Maxis and Hotlink brands. These are some of the many initiatives that are being rolled out as its transformation journey gets underway.

“‘IT’S NOT OK TO BE OK’ is not a slogan for us, but an attitude. It is a mindset that shall permeate everything we do that affects customers, being it the big decisions and also the smallest details. If we take a hard look at ourselves, we can describe ourselves as good, because we in general clearly are, but we should also admit that we are not really great. And we want to be great,” said Morten Lundal, Chief Executive Officer of Maxis.

Maxis’ logo, unchanged since it was first introduced 19 years ago, has been refreshed. The iconic blue and green have been energised with more vibrant and dynamic shades of the same colours. External communication will have a new format based on a minimalistic modern expression.

Internally, Maxis had started making changes by revitalising the culture of the Company through a new way of working, the Maxis Way.

“The Maxis Way is critically important to our success and growth strategy. It is a cultural change that has been put in place to develop highly capable and engaged people with strong values and who are positive, collaborative and passionate about our brand, our customers and how we work. This is still just the beginning of our journey. We are diligently going through the list of things to improve, which involves an end-to-end review of all processes, policies, products, customer touchpoints, communication and insights, so we can provide what we and our customers define as a truly ‘great experience’,” he said.

Archives
Tags

Popular
Posts

Natalia Navin, Chief Human Resource Officer, Maxis

Maxis launches three new scholarships in building future technology and innovation leaders

In its commitment to building tech-savvy and forward-thinking leaders, Maxis has launched three new scholarships to support the aspirations of bright and deserving young individuals. Candidates can apply for the Maxis Women in Tech Undergraduate 2020 Scholarship, Maxis Tech Undergraduate 2020 Scholarship and the Maxis Young Leaders Undergraduate 2020 Scholarship. Due to the overwhelming response received from applicants, the initial submission deadline of 31 August has now been extended to 14 September to allow more students to apply.

TELL ME MORE
Maxis is Penang’s Trusted Technology Partner for Smart State ambitions

Maxis is Penang’s Trusted Technology Partner for Smart State ambitions

Maxis, the leading converged solutions company in Malaysia, has signed a Memorandum of Understanding (MoU) with the Penang State Government to be the State’s trusted technology partner. The MoU, which was signed today by both parties, was witnessed by Yang Amat Berhormat Tuan Chow Kon Yeow, the Chief Minister of Penang.

TELL ME MORE
Jendela

Telecommunications Operators Committed to JENDELA to Deliver Seamless Digital Connectivity for all Malaysians

Telecommunications operators Celcom Axiata Berhad, Digi Telecommunications Sdn Bhd, Maxis Berhad, U Mobile Sdn Bhd, Telekom Malaysia Berhad and TIME dotCom Berhad (collectively ‘the Industry’), are fully committed to partner with the Government and make connectivity a basic utility to fast-track Malaysia’s transition into a high-income digital society. The Jalinan Digital Negara (JENDELA) action plan announced recently by the Prime Minister of Malaysia, YAB Tan Sri Muhyiddin bin Yassin, will be the platform to achieve these aspirations by accelerating the country's digital connectivity through widespread deployment of mobile, fibre and fixed wireless access, and paving the way to 5G, under the 12th Malaysia Plan (2021–2025).

TELL ME MORE