Experience The Biggest Music Events In The World With Hotlink's The Red Escape!

schedule 14 Jul 2014

Opportunity to enjoy epic experiences in music, culture, travel and learning
Hotlink customers can enter the contest via the Hotlink RED App by posting a creative video or photo, indicating which EPIC Experience they choose and why they should be chosen
Hotlink RED App automatically gives customers access to year-round #LiveLifeLoud rewards – including VIP invites, lifestyle privileges and discounts, celebrity backstage access and other unique money-can’t-buy experiences

Ever wanted to watch Justin Timberlake, Queen or Hardwell perform LIVE? Well, now you can live out your dream of seeing your idols perform LIVE overseas by taking part in Hotlink’s The Red Escape for an opportunity to fly away on an all-expense paid trip to four of the best and biggest music festivals in the world.

With The Red Escape, Hotlink customers will have the choice of enjoying EPIC @ UK and EPIC @ Japan, both of which will be taking place on 16 & 17 August. EPIC @ UK will boast an impressive line-up of the top acts in the music scene, which include Justin Timberlake, The Killers, Ed Sheeran and Sam Smith, while EPIC @ Japan will feature A Great Big World as well K-pop superstars Mayday and CN Blue. The contest period for both music events starts from today, 14 July until 29 July. Meanwhile, electronic dance music fans can choose to go to EPIC DANCE @ Japan on 27 & 28 September, as well as EPIC @ Jay Chou in Singapore on 8 November and Kuala Lumpur on 21 November. The contest period for both events will run from 1 August until 14 August.

All Hotlink customers are eligible to take part in The Red Escape contest via the Hotlink RED App. Here’s what they need to do:

For Android devices:

Post a CREATIVE video/photo and tell us which EPIC EXPERIENCE you choose and why it would be EPIC to you to go on The Red Escape via Twitter/Instagram/YouTube
Hashtag your submission with #livelifeloud #TheREDescape
Launch the RED App on your Android device and go to Feedback. The Hotlink RED App can be downloaded at Google Play
Under Feedback > LIVELIFELOUD, start your feedback with My Red Escape and include the link of your Twitter, Instagram or YouTube post
You can submit as many creative posts as possible
For non-Android devices:

Post a CREATIVE video/photo and tell us which EPIC EXPERIENCE you choose and why it would be EPIC to you to go on The Red Escape via Twitter/Instagram/YouTube
Hashtag your submission with #livelifeloud #TheREDescape
Go to and look for The Red Escape event post
Follow the link on the post to the Contest Registration Page to fill in your personal details and post your Twitter, Instagram or YouTube link
You can submit as many creative posts as possible
To make the experience of The Red Escape winners more unique and memorable, Hotlink will be giving them exclusive rewards. For example, the winner of the EPIC @ UK contest will also enjoy a special tour of Universal Music in the UK. Another winner will also have the opportunity to go on a tour of Harajuku in Japan, which is the centre of youth and fashion.

“With The Red Escape, every Hotlink customer has the chance to truly win big! All they need to do is download the Hotlink RED App if they haven’t already, and they may be well on their way to a trip of their lifetime. Unlike any other campaign we have ever introduced, The Red Escape, which we have launched through the Hotlink RED App, goes beyond sending the winners to music events or concerts; it’s about giving them epic experiences in music, culture, travel and learning. The Red Escape truly epitomises the #LiveLifeLoud experience, which offers customers a chance to live out their dreams and enjoy unique and personalised experiences,” said Navin Manian, Maxis’ Head of Prepaid, Consumer Business.

The Hotlink RED App, which was launched in May this year, is a best-in-class self-serve app designed to enrich and simplify the lives of Hotlink’s customers, enabling them to take full control of their prepaid account such as track their balance and data usage, top up and purchase mobile internet services. By downloading the app, Hotlink customers will automatically gain access to year-round #LiveLifeLoud rewards, including VIP access to their favourite celebrities, exclusive giveaways such as autographed merchandise and instant daily rewards, epic experiences to music festivals and concerts as well as opportunities to be up close & personal with inspiring personalities. The Red Escape is one of the many initiatives under the #LiveLifeLoud platform.

Customers can download the Hotlink RED App on Google Play. For more details on The Red Escape, visit



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