Army Veterans Level Up with Digital Marketing Skills
Transitioning from military service to civilian life can be a challenge. Veterans bring a wealth of skills and experience, but adapting those strengths to a new career path often requires additional training. Enter Maxis’ eKelas Usahawan, a program designed to provide digital marketing skills to micro entrepreneurs, to help address the needs of veterans seeking to explore business opportunities in the ever-evolving digital world.
Joining forces with PERHEBAT, a key organisation that oversees the training of veterans of our nation's armed forces, we successfully trained 725 PERHEBAT members across six training sessions, conducted from December 4-6 and 19-21, 2023.
Through this collaboration, eKelas Usahawan equipped the 725 veterans with the necessary knowledge and tools, enabling them to pursue successful and fulfilling careers in the digital industry after they have left the military. This directly supports PERHEBAT's goal of facilitating a smooth transition from military to civilian life, while simultaneously igniting interest and proficiency in online business ventures among veterans.
The program's impact wasn't limited to skill development. Veterans emerged with a renewed sense of purpose and confidence.
“Lebih yakin untuk menceburi bidang perniagaan” (I feel more confident to venture into online business now) - Mohamad Hazrul Hisham Bin Zahari, who enjoyed the copywriting module
“Memberi kefahaman untuk pemasaran secara digital mengikut trend masa kini” (This training has given me better understanding in doing digital marketing following the latest trends) - Murugan a/l Muthusamy, who was actively engaging during the digital marketing strategy module
Our eKelas Usahawan programme is a shining example of how through our digital marketing workshop, we can empower veterans to thrive in today's digital landscape. By leveraging their unique skillsets and fostering a supportive learning environment, the programme equips veterans with the tools they need to launch successful post-military careers.
