Year-on-Year (YoY) – Q2 2016 vs Q2 2015
Year-on-Year (YoY) - H1 2016 vs H1 2015
Steady Financials in Q2:
Intensified efforts in giving unmatched customer experience:
Comment by Morten Lundal, Chief Executive Officer, Maxis Berhad:
“This wasn’t our easiest quarter, where competition tried to improve subscriber market share by lowering prices. After some initial market turbulence, we saw at the closing of the quarter our results improve and we managed to keep our revenue and profit at similar levels compared to last year.
We witnessed a data explosion in the last three to five months. People are using data and video much more than before, and just in the last 3 months, average mobile internet usage has grown from 1.7GB to 2.5GB, which is tremendous. For Maxis, it has always been about enabling our customers to enjoy their digital experiences in a completely worry-free way. In April, we upgraded over a million customers with a lot more data. That was the largest auto-upgrade we’ve ever done at Maxis and largest ever in Malaysia. For our Internet hungry prepaid customers, we offered a very attractive proposition in Hotlink FAST that gives customers Free 2GB of 4G Internet every weekend for life.
But it’s not just about giving more data - what’s important is to have your large data allowance on a quality network. Maxis invested over RM1.3 billion last year, and we’re going to invest the same amount this year, which is substantially more than other industry players. We are particularly proud of our industry leading LTE network, which has reached 80% of the population, covering more than 220 cities and towns.
We are also progressing well in our ambition to be a fully digitalised Maxis where most of our interactions with our customers are digital, we move from products to solutions and we are fully digitalised in the way we operate as a company.”
To view Maxis’ Q2 2016 financial results video release, please click here: https://youtu.be/Jq07JDYxfC8See all press releases ‹