Southeast Asia has the world’s fastest growing eSports audience in the world, and in Malaysia alone, there is a passionate community of millions.
Hotlink Gives Runners A Boost Of Entertainment At The Music Run
Hotlink was the Official Telco Partner for the 5km fun run
Runners enjoyed all kinds of fun activities at Hotlink’s Pop Kings-themed zone
If you enjoyed running, music or even just a fun day out on an early Sunday morning, then you would have been amongst the thousands who made their way to the Selangor Turf Club in Sungai Besi last Sunday, 23 March, for a run to their favourite beats at The Music Run (TMR) by AIA. One of the most unique and exciting 5km run ever held in Malaysia, TMR provided an outlet for participants to run, walk or even dance through five 1km music zones representing different music genres: Pop Divas, Indie Rock, Pop Kings, Hip Hop and Dance. Hotlink, the prepaid brand of Maxis, was the Official Telco Partner for TMR.
During the event, sprightly runners put on their running gear early in the morning and took part in all kinds of music-related activities at Hotlink’s Pop Kings zone, including ‘selfies’ and photos with celebrity impersonators. Many also posed with cut-outs of popular male pop singers such as Justin Timberlake, Bruno Mars and Robin Thicke. At the end of the 5km, runners were also able to redeem free ice cream at Hotlink’s booth.
Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business, said, “Hotlink has always been a fun and dynamic brand. To be a major part of such a unique event is ideal and resonates with what our brand stands for. We were extremely excited to give our customers this experience which brought together the power of music and active lifestyles. Our participation in this one-of-a-kind event is just one of the many exciting activities we have lined up for our customers this year!”
The Hotlink brand is strongly represented by its game-changing prepaid plan, #Hotlink, the only prepaid proposition which offers an ‘always connected’ internet experience with continuous free basic internet and high speed internet at just RM1 per day. The plan also represents a new category of mobile internet usage, which eliminates the current high entry barrier since there are no pay-per-use charges, making it an ideal product that is aimed at widening access to the internet.
To learn more about #Hotlink, visit www.hotlink.com.my.
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