6/30/2009
Maxis Unveils 1Store at the Mobile Content Challenge Launch in collaboration with KPKK and SKMM

 

Maxis Unveils 1Store at the Mobile Content Challenge Launch in collaboration with KPKK and SKMM
 
Malaysia's leading operator to commercialise past winning applications via the
Maxis 1Store
 
 
Kuala Lumpur, Tuesday 30 June - Maxis Communications Berhad ("Maxis"), in collaboration with the Ministry of Information, Communications and Culture ("KPKK") and Malaysian Communications & Multimedia Commission ("SKMM"), today launched the Mobile Content Challenge 2009 ("MCC 2009") for the third year running. MCC 2009 is a competition for students from institutions of higher learning in Malaysia who build content and applications on the mobile platform. 
 
MCC 2009 offers a total of RM100, 000.00 in cash prizes, where RM60, 000.00 will go to the first prize winning team whose application is picked by a panel of judges from the mobile content industry. The four runner-up winners will be awarded RM10, 000.00 each. Students with the most innovative content concepts will be offered the opportunity to create proto-types and commercially launch their winning applications with the assistance of Maxis' panel of Malaysian content developer partners. 
 
At the MCC 2009 launch event today, Maxis' Chief Financial Officer Rossana Rashidi also announced the launch of the Maxis 1Store - a one-stop Application Store, which allows Maxis customers to explore, discover and purchase content as well as applications that can be down-loaded to their mobile phones. Concurrently, the Maxis 1Store also targets professional as well as amateur content developers by providing them with a software development kit to further develop applications utilizing the Maxis network features such as messaging and location. This enhancement initiative will be carried out over the next 12 months.
 
"The Maxis 1Store is a vital catalyst that is aimed at fuelling Maxis' drive to create sustainable and thriving eco-systems that can fast-track the growth of mobile content and applications in Malaysia," said Rossana. "Our vision is to enable more creative, innovative, richer, relevant and portable content application that has a wider reach and is exportable," she continued..
 
"Maxis will promote Malaysian mobile content and applications rigorously on the Maxis 1Store, including the winning entries of the Mobile Content Challenge winners when they are at commercial-ready stage. We believe MCC 2009 will help give Malaysia's next generation of mobile entrepreneurs a head-start towards success even before they graduate. It is our goal to help as many talented Malaysian content and application developers; as well as provide them with user-friendly access to Malaysia's largest community of mobile users," Rossana added.
 
MCC 2009 will be conducting special workshops for students from Institutions of Higher Learning nationwide in July and August 2009. Students wishing to compete in the Mobile Content Challenge 2009 have until 31 August 2009 to submit their mobile content concepts. The winners will be announced in December 2009.  
 
"With the Mobile Content Challenge, KPKK with SKMM and Maxis, will help provide a solid platform for the nation to cultivate and produce our own pool of talented mobile content creators and developers, well-positioned to tap into and seize global opportunities," said Deputy Minister of Information, Communications and Culture Dato' Joseph Salang Gandum, who officiated the launch of MCC 2009 in Kuala Lumpur today.  "Today's mobile content growth is being driven by young consumers. As such, MCC 2009, a programme designed exclusively for young students in Malaysia's institutions of higher learning, is on the right path and in the appropriate demographics," the Deputy Minister continued.
     
The Mobile Content Challenge, which was first launched in 2007, is a comprehensive programme by KPKK, SKMM and Maxis to discover, nurture and guide young Malaysian content and applications developers with the ultimate goal of successfully commercialising their ideas with Maxis and the industry.
 
Students who are interested may visit the MCC 2009 website www.mobilecontentchallenge.com or contact their universities and colleges for more information.
 
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