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“With Enterprise SMS, we witnessed better attendance at Partner events and overall customer satisfaction.
Our channel Partners tell us that this is an efficient way to communicate with them.”
Carrie Chook
Channel Marketing Manager,
F&N Coca-Cola (M) Sdn Bhd
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| How the company applied Maxis Enterprise SMS |
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F&N Coca-Cola (M) Sdn Bhd (F&NCC) is Malaysia’s
largest soft drinks manufacturer and distributor with 22 offices
throughout the country. The company uses Enterprise Direct SMS to
run their Partner Rewards Loyalty programme with traders who operate
businesses such as coffee shops and provision stores. |
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The company enjoys improved efficiency, flexibility
and cost-savings by using Enterprise Direct SMS to: |
- Send messages on points, rewards, offers and event reminders.
- Communicate effortlessly to more than 27,000 Partners on its database.
- Drive customers to the call centre and website for more information.
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| Advantages and Benefits |
- Cost-effective: With Enterprise SMS, the company saves on costs normally spent on developing, implementing and running a programme with printed materials.
- Time-saving: Less time is spent on briefing different parties to develop direct mailers compared to previous efforts.
- Total control: The company enjoys the flexibility of running their programmes according to their own timing and planning their schedule of communication messages.
- Highly effective: SMS sent to each customer cuts through the clutter of conventional direct mailers. Many Partners who turned up at the events actually referred to the SMS rather than the mailer that was sent to them. The company recorded a marked increase in attendance.
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“There is a marked improvement in the productivity of our service engineers,
as well as speedier and more efficient response to our customers.”
Hue Kah Choon
General Manager, Customer
Service Division, Fuji Xerox Asia Pacific Pte Ltd
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| How the company applied Maxis Enterprise SMS |
| Fuji Xerox Asia Pacific Pte Ltd (Fuji Xerox) is a global
manufacturer of office systems for document creation and publishing.
Apart from producing top quality products, Fuji Xerox is also committed
to top quality after-sales service. With Enterprise SMS, the company
is able to send instant updates on each problem and location to nearly
200 engineers, as and when they receive phone calls from customers. |
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| Advantages and Benefits |
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Improved accuracy and efficiency: Written messages via SMS leave little room for mistakes
in the translation of the message to the engineer, leading to increased efficiency.
Moreover, the company is able to record when the engineer receives the message and the time
of task completion.
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More savings, less calls: The engineers no longer need to contact the call centre for
the next appointment as they receive their next appointments via SMS, which saves
the company time and money.
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Higher productivity: The company witnessed a dramatic increase in the productivity
of their engineers since this system was introduced.
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Customer satisfaction: Customers are happy when they hear about this service as
they are convinced that this will mean better service for them.
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| To find out more about Maxis Enterprise SMS, click here. |
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