Going Mobile with CRM

Recent IT spending has seen an increasing percentage of it invested in Customer Relationship Management (CRM)'s promise that a single, consistent and shared view of the customer can help corporations achieve higher responsiveness to customer needs and market conditions.

The push for enhanced CRM has become imperative for today's businesses, where the extension and fulfillment of services during any interaction with the customer is now mandatory rather than an option. Empowering mobile employees to better serve customers is certainly to be seen as a viable option forward.

Maxis' Solutions Unplugged Conference & Showcase 2003 highlighted several m-CRM (Mobile Customer Relationship Management) solutions alongside other mobile solutions aimed at helping visionary organizations stay ahead of the competition.

In this issue, we illustrate the flexibility of m-CRM as it is implemented in the local hospitality and information management services industries, as well as the food distribution, pharmaceutical, and work wear sectors abroad.

With the dawn of festivities and a new year on the horizon, we believe these past issues have served to bring about a greater understanding of enterprise mobility and have inspired you to revolutionise your business operations in the coming year. Should you wish to explore with us on how we can help your business stay ahead, please feel free to call our Business Contact Centre at 1-800 82 1919 or your Account Manager.

Wishing all readers this season's greetings and a Happy New Year.

Darke M Sani.
General Manager and
Managing Director of
Enterprise Business Division,
Maxis Communications Berhad