Mobile stock trading on the rise, fast gaining popularity

Stock broking firms can expect to handle more trading transactions with the introduction of mobile stock trading. Services such as JetMobile, the nation's first mobile stock trading platform from JetFM Sdn Bhd trumpets a new way for investors to issue trading orders with their stock brokers. The mobile stock trading service keeps the lines of communication constantly open between stock brokers and their investors, a critical factor during a bullish or bearish market.

Investing can be a pain for stock brokerages
A mobile stock trading solution like JetMobile will face a similar baptism of fire like mobile phones in the eighties. Back in those days, b.m.p (before mobile phones), you actually needed a telephone to make a phone call. Then the mobile phone arrived and telecommunication operators wondered if people will make calls on mobile phones. Today, the result is very striking. An increasing number of people are communicating via mobile phones rather than a traditional phone.

Before the advent of mobile stock trading services like JetMobile, stock brokerages faces three common issues. Firstly, the only way for stock brokerages to keep in touch with their clients is via verbal communication, using telephone or mobile phone.

Some stock broking firms even accept orders via the Internet, from a secure client application which is traditionally PC-based and deskbound. Remisiers at stock brokerages have to balance between receiving phone calls and acting on the orders received online. It is during busy and hectic trading sessions when phone calls could be put on hold or missed, and an online order maybe too late to act upon by harried remisiers.

Secondly, stock broking firms have to invest and maintain a viewing gallery for their investors, who would be at their premise, to observe market trading activities transaction.

The lastly, stock brokerages are beginning to realise the importance of maintaining a high level of customer service with their clients or risk losing their clientele to another stock brokerage firm. They realise their remisier when in contact with clients may not be properly trained with customer service in mind or can sometimes be brusque and curt, especially when they are busy.
JetMobile's inherent mobility easily solves these three issues.

On the go, from anywhere
Stock brokerages aim to optimize the number of transaction in every single trading session. This means handling a greater number of transactions, or allowing investors, in a self-service manner to route their transactions directly to stocker brokers. The JetMobile solution can be plugged into any stock broking trading system to accept and deal with high number of transactions, especially from investors who are mobile. The system can reduce the need for verbal communication and automate the order routing to an available remisier on the trading floor. In this manner, the remisier's stress and pressure of having to deal with so many telephone calls.

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JetMobile can do away with the need to personally contact a remisier at the stock broking firm in order to issue buy, sell or hold instructions. In this manner, clients benefit as they can assert control and instantly profit from market announcements and activities rather than rely on remisiers. Stock broking firms which uses JetMobile's online trading system, can offer a new convenience of placing buy-or-sell instructions. This service is clearly a differentiating factor and may attract newer and serious clients.

Stock broking firms, which can incentivate their investors to use JetMobile, may find a lesser need to invest and maintain a larger, costly viewing gallery. These firms may even enjoy the benefit of providing for a much smaller crowd at their premise. With JetMobile, their clients no longer need to be shackled to the viewing gallery, a monitor, PC or deskbound, in order to keep abreast of trading activities. Their clients can issue orders while working, traveling, shopping for groceries, stuck in a traffic jam, or having lunch. JetMobile allow stock broking firms and their clients to enjoy both the convenience and reliability of being able to profit instantly or react quickly to trading activities.

"In addition, JetMobile provides a degree of freedom which allow a stock broking firm's clients to closely monitor certain stocks or KLSE's performance without to be physically at the stock broking house, or deskbound to a monitor or PC," said JetFM marketing executive Joey Lee Chong Hee. "The client literally can take the market wherever they go, be it during a bull or bear run on the market." Such a service will increase the level of customer satisfaction, and hopefully allow remisiers to stay in sharp focus with fewer distractions during trading sessions.

Tools to create financial wealth
Stock broking firms can use JetMobile's array of financial tools to help their clients profit from the stock market. These tools are optimized to aid their clients make the most and and take advantage of trading opportunities.

"JetMobile's financial tools automate many routine tasks. In a way, it relieves investors from the treachery of being bored and burden of keeping track of stock prices," he said, adding that JetMobile has eight financial tools. The first three includes a powerful portfolio manager to track the investor's actual portfolio and any pseudo portfolio, the investor's favourite stocks, the KLSE composite index and specific industry indices such as Emas, Finance, MESDAQ, Property, Syariah, Mining, Plantation and Industrial. It also provides a live feed of KLSE counter prices, providing each counter's current value, the best three buy-and-sell prices and quantity.
There is also a charting function, which enable graphic representation of all indices and stock counters, including intra-day charts.

"This feature is great for day investors – individuals who buy when the trading day begins and is looking to sell everything before the trading day ends." Using this function, investors at one glance can determine their position by looking at the graphical chart of five-minute movements on all indices on their PDA. During any trading day, investors can keep touch and will always know the status of their investments and buy-or-sell orders, be alerted of target prices or stock price movements. Such a capability is good news for stock trading firms. It could result in higher volume of transactions.

The self-help function behind JetMobile includes a stock alert feature, which passes control to clients who wish to monitor a target price for a particular stock. Once this target price has been reached, JetMobile automatically triggers a Short Message System (SMS) to alert the client. This is actually an inducement for clients to transact.

"The client can decide on the type and frequency of these alerts. It can be a Buy price, Sell price or Last Done price. They can choose to be notified "Per Session" – results sent via SMS twice a day - or "Per Day" - results sent via SMS once per day. Clients can make their decision to buy, sell or take no action and wait to see if the price will continue to rise," he said.

The service also removes the costly exercise incurred by the stock trading firm of providing news and information to their clients. JetMobile is built-in with financial news and announcements from three premium financial news providers, KLSE, Dow Jones news desk and Net Research. "Stock broking firms not only provide live KLSE feed on JetMobile but also news and information which would prove advantageous to any investor. In a fluid stock trading situation, having the right information at the right time is often financially profitable." In this sense, it paints a win-win situation where it would be profitable for both the stock broking firm and their respective clients.

If your organisation seeks a similar enterprise mobility solution, please contact us at 1-800 82 1919 - we, together with our partners, will work with you to develop a solution best suited to your business needs.